Sales And advertising:
Advertising and sales are three industries that can work together to sell products and
services to consumers. Learning about the similarities and differences between
advertising and sales can help you decide on a career path. In this article, we define
advertising and sales, describe the differences between the industries, outline their
similarities and show how marketing relates to advertising and sales.
Advertising is an industry that communicates the benefits of products and services to
consumers and businesses through advertisements in mediums like print, television and
billboards. The goal of advertising is to make consumers aware of a brand and its
products. Effective advertising can lead to greater sales volume.
Sales is an industry whose goal is to sell products and services to businesses and
consumers. Sales can use advertising to help communicate with consumers about available
products. Sales is more directly involved with generating revenue than advertising,
though advertising can help drive sales for a business.